Many mothers have decided to start up their own business or have become mothers during their entrepreneurship. It’s not easy to run a business and be a mother at the same time, especially if you don’t have any help and have to take care of the entire business on your own. In this article, we will share some tips for marketing your small business on a budget.
All the mentioned tips are straightforward and fast to implement, and they are meant to particularly help people who don’t have a lot of time to dedicate to their small company and work with a tight budget.
Craft an Elevator Pitch
When you are a full-time mother and full-time small business owner, you have to adapt all the time. The best way to market your business, in this case, is to market it all the time simply and wherever you are. How can you do that?
By creating a compelling elevator pitch. We are all busy, and research shows that our attention span lasts only from 6 to 8 seconds. That’s all the time you have to grab one’s attention. However, the good news is that you also don’t need any second more.
Invest in a Small Business Sign
Another way to grab the attention of prospective customers is to invest in custom business signage. A good outdoor sign will market your business 24 hours a day, seven days a week and 365 days a year. Although nowadays most people rely on digital means of advertising, you mustn’t forget the value of traditional marketing methods, especially for small companies.
Leverage Your Community
Before thinking big, you have to think small. You run a small company, so you should focus on enhancing your local presence. Think about your local community and advertise your small business by sponsoring the local sports team, organizing a fundraiser and similar.
Create some bookmarks and leave them at the local library. Get to know your local customers and find out where they love spending time so you can get in front of your customer with your marketing message.
Collaboration and Networking
You can’t collaborate with your competitors, but you can approach other non-competitive businesses in your area and agree to cross-promote. The only thing you need for this type of advertising are coupons, fliers, bundled promotions and similar. It will help expand your customer base and reach out to new people.
When it comes to networking, we believe there is no better way to get to know people. Networking can be tricky because it requires a lot of time to grant results, but investing your time in it and developing a strong network is one of the greatest assets you will have.
Ask for Referrals
You should never hesitate to ask for customer referrals. Most people that are satisfied with your products or services will gladly provide a reference if requested. However, rarely will a person do this on their own. Therefore, when you are not asking them, you are missing free marketing opportunities.
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